Adoption of digital technologies in valuation practice: a survey of valuers’ perspectives in New Zealand

Abstract

Purpose The adoption of digital technology among valuers globally remains low, limiting the profession’s ability to modernise and meet evolving market demands. The aim of this study is to investigate the factors influencing technology adoption among valuers in New Zealand.

Design/methodology/approach Guided by existing literature and established technology acceptance theories, this study developed a survey instrument that was distributed to registered valuers in New Zealand. Responses from 131 participants were analysed using descriptive statistics and logistic regression.

Findings The results reveal that a significant majority of valuers (60.3%) reported the non-adoption of digital technologies, indicating a substantial gap in the profession. The strongest driver of adoption was the valuers’ perception of opportunities, such as improved efficiency, valuation quality and professional transformation, with each unit increase in opportunity perception associated with a more than fourfold increase in adoption likelihood (AOR = 4.58, p = 0.001). While concerns about accuracy and data protection were common, their influence was weaker when opportunity perception was considered. Mid-career valuers (5–10 years of experience) showed lower adoption rates in unadjusted models, although this effect was not significant after controlling for other factors. Educational attainment showed some association, with master’s degree holders more likely to adopt, but this was limited by the sample size.

Practical implications Efforts to increase adoption should focus on enhancing valuers’ understanding of the benefits of digital technologies through targeted communication, peer-led training and case-based demonstrations. Regulatory bodies should support this transition by addressing data protection concerns and promoting clear guidelines.

Originality/value This study contributes novel insights into the underexplored area of technology adoption in New Zealand’s valuation profession. It highlights the primacy of individual opportunity perception over demographic or organisational factors and offers a foundation for future research and policy development.