Digital Marketing and Growth of Block Industry in Minna Metropolis, Niger State

Abstract

This study investigated how digital marketing impacted in block industry. A quantitative research approach was thus employed, with the use of a qu.tionnaire, for collecting data from the owners of block industry in Minn, Niger state with a focus 05 10,5 Local Government Areas (Chanchaga and Basso local). For this study, a sample size of 194 was used to obtain data for finding answers to the questions posed by the research. The analysis of the data was carried out with the use of Multiple Regression Statistical techniqu.. The r.ults of the analysis of variance (ANOVA) are shown in Table 4.9. The findings show that the model oa whole was statistically significant. The findings also suggest that the independent variabl. are reliable indicators of the growth of block industry in Minna Niger state. An F statistic of 16.59 and the reported p=0.000, which was below the usual probability of 0.05 significant threshold, corroborated this. The findings show that the model as a whole w. statistically significant. The findings also suggest that the independent variabl. (Mobile marketing, Audio marketing, and Affiliate marketing) are reliable indicators of the growth of block industry in Minna Niger state. Mobile marketing, Audio marketing, and Affiliate marketing. 00 000 recommended that; block industry should employ a digital marketing in order for them to effectively and efficiently boost their growth. What is the mobile marketing on the growth of block industry in Minna, Niger State? To what extent do. Audio marketing aff.t the growth of block industry in Minna, Niger State? What is the relationship between Affiliate markcting and the growth in block industry in Minna, Niger State? To evaluate the influence of Mobile marketing on growth in block industry in Minna, Niger State. To assess the influence of audio marketing on growth in block industry in Minna, Niger State. To ascertain the influence of Affiliate marketing on growth of block industry in Minna, Niger State. Creating a positive working environment is crucial for microfinance institutions, as it I.ds to various benefits.