APPLICATION OF MATRIX ALGEBRA IN MODELING CONSUMERS’ PREFERENCE OF SATELLITE TELEVISIONS AMONG ACADEMIC STAFF OF A UNIVERSITY

Abstract

The work focused on the use of matrix operations in forecasting what consumers preference over Satellite Television Companies would be in time to come among the Academic Staff of the School of Physical Sciences in Federal University of Technology Minna. The formulated problem yielded results that shows preference for DStv, GOtv, StarTimes, Strong, and None Satellite TVs respectively to be 23.9%, 20.4%, 21.2%, 21.2% and 13.3%. Further analysis in the study can help the satellite companies see the population that is changing from one TV to another giving their various reasons such as subscription fee, better network, cost of purchase, available cost and prestige.