CORPORATE ENTREPRENUERSHIP AND GROWTH OF HOSPITALITY INDUSTRY IN KOGI STATE, NIGERIA, a

Abstract

The society is fast growing and the demands in the developing world to have a comfort and relaxation environment is becoming important. The study examined corporate entrepreneurship and tourism growth in Nigeria: A Study of selected hospitality industry inKogi State, Nigeria. Two main dimensions of corporate entrepreneurship (competitive aggressiveness and innovativeness), were used. The study employed a survey research approach, using questionnaire administration for data generation and analysis with the population of 1159 and a sample size of 289 drawn using Freund and William sample size determination formula. The data were analyzed using descriptive and inferential statistics. Regression analysis (statistical package for social science, version 26.0) was used for test of hypothesis. Findings showed that the two dimensions of corporate entrepreneurship (competitive aggressiveness and innovativeness) had significant/positive effect on growth of selected hospitality in Kogi State. Inculcating corporate entrepreneurship in hospitality industry has great advantage as well as potentials for sustaining growth. Corporate entrepreneurship has positive and significant effect on growth of hotels in Kogi State. The study then recommends, amongst others, that hotels should encourage and promote innovativeness by encouraging more novel ideas generation from employees; also, hotel owners should actively accept competitive aggressiveness from the managers of the hotels in order to have competitive edge in the business theses will thus lead to new services development that meets market needs hence enhancing customer retention and loyalty (growth) of these hotels