COMPUTERISED PRODUCT DISTRIBUTION SYSTEM A CASE STUDY OF CADBURY NIGERIA PLC, IKEJA

Abstract

Most manufacturing industries are always faced with the problem of production without ready-made sales for their products. As a result of this, these industries use agents as distributors for their products to the wholesalers before the goods get to the .. ultimate consumers. Cadbury Nigeria PIc is one of the industries that use distributors as the fIrst channel in the chain of distribution. In this case, a potential distributor is expected to register and deposit some amount with the organisation. However, the major problem faced by the organisation is lack of monitoring and control of the agents through improper record keeping technique. The basis of this problem is the manual method of record keeping of activities between the distributors and the organisation. This problem necessitated the design of a computerised product distribution process for Cadbury Nigeria Pic. which is intended to be achieved using a database management package.