EFFECT OF CORPORATE ENTREPRENEURSHIP ON ORGANIZATIONAL PERFORMANCE IN SELECTED BANKS IN MINNA METROPOLIS

Abstract

Nigerian financial institution has been monetarily successful as evidence by the tremendous amount of profit they declare annually, despite this fact, the long-term sustainability of this financial success is under significant threat because a large number of their customers are becoming more and more disappointed and dissatisfied with the quality of services these banks are offering. Therefore, this study seeks to explored corporate entrepreneurship as a long-term solution to the growing problem of customers dissatisfaction with the services provided by Nigerian banks by investigating effect of corporate entrepreneurship on the organization performance of commercial banks in Minna. The research method utilized in this study was quantitative. The study targeted sixteen commercial banks in Minna metropolis. The data utilized for the study was obtained from survey through questionnaires distributed to the sixteen commercial banks manager and their customers. A total of 446 questionnaires were used. Three null hypotheses were formulated and tested, the results were analysed using SPSS which reported the relationship between corporate entrepreneurship which was measured with risk taking, innovativeness and proactiveness, and organizational performance (customer satisfaction). Descriptive statistics and linear regression were used as analytical techniques in testing the hypotheses. The study findings revealed that risk taking has a positive and significant impact on customer satisfaction, while innovativeness has a positive and significant but moderate effect on customer satisfaction. Also, proactiveness has a positive and significant impact on customer satisfaction. Therefore, this study concludes that corporate entrepreneurship (Risk-taking, Innovativeness and Proactivness) has a positive and significant effect on customers’ satisfaction among commercial banks in Minna metropolis. Hence, the study recommended that banks should establish an environment that encourages employees to be creative in their work in order to get a competitive edge by developing new financial services that will enhance customer’s sati.