A Review on Methods for Selecting E-Commerce Platforms

Abstract

With technical innovation, the use of digital platforms such as e-commerce continues to expand. However, it has certain drawbacks, such as a lack of technical understanding of the functions that add value to a platform when choosing a business online. As a result, this study was conducted in order to improve user privacy and security, past experience, brand image, customer service, product variety, and motivations. The best way to choose an e-business or start a business online is to reach out to new customers. This research study aims to conduct a broad and systematic review of different methods such as utilitarian motivation, hedonic motivation and Questionnaire for selecting an online platform for an e-commerce enterprise, with the goal of defining and recommending the best approach for selecting e-commerce platforms based on their merits, demerits, and drawbacks, as well as potential solutions to problems on e-commerce platforms.