DSpace Collection: EBS

EFFECT OF WOMEN BUSINESS LEADERSHIP ON ECONOMIC DEVELOPMENT OF NORTHERN NIGERIA

Fri, 22 Nov 2024 00:00:00 GMT

Title: EFFECT OF WOMEN BUSINESS LEADERSHIP ON ECONOMIC DEVELOPMENT OF NORTHERN NIGERIA Authors: Dauda, Abdulwaheed; Ochepa, Abdulhafeez; Yakubu, Muhammad Mustapha Abstract: Women entrepreneurship is synonymous to societal empowerment. The importance of women business leadership on economic growth is grossly underestimated by many despite the fact they create income and jobs, which can help people reduce poverty and gain socioeconomic and political power. However, women in Northern Nigeria despite the endemic poverty challenges have continued to transform the economic and social fabric of the region. This study therefore examines the impact of women business leadership of small and medium scale enterprises on economic development of Northern Nigeria. The researcher employed descriptive survey method and questionnaire was the major instrument of data collection. From a population of 3700 registered women business enterprises, a sample size of three hundred and twenty five (325) respondents was drawn using Taro Yamane’s technique at 5% error of tolerance and 95% level of confidence. Three research questions were posed and same was hypothesized to test their validity. The study utilizes simple regression to analyze the data. Findings revealed that women leadership ventures in Northern Nigeria contributes significantly towards the economic development of the region in the three dimensions of wealth creation, employment generation and poverty reduction. It is thus, recommended that an enabling environment be created by government at all levels in the component states of the region for women entrepreneurship to thrive and ensure job creation. Government at all levels should establish a supporting and favourable environment for women entrepreneurial leadership to thrive because of their population strength as this will ensure wealth creation thereby leading to economic development. This could be done by influencing lending terms of financial institutions in favour of women in business, relaxing socio-cultural barriers to women involvement in entrepreneurship and emplacing favourable tax practices. Description: Empirical study

Digital Platforms Unlocking Market Access for Green Startups in Nigeria

Tue, 16 Sep 2025 00:00:00 GMT

Title: Digital Platforms Unlocking Market Access for Green Startups in Nigeria Authors: DAUDA, Abdulwaheed; Adamu, Firdausi; Ibrahim, F. Maaji; Atoyebi, K. Mayowa; Umar, Hadizah Abstract: Green startups have become pivotal to addressing Nigeria’s sustainability challenges, yet their ability to scale is constrained by weak market access, low visibility, and structural barriers that undermine eco-innovation. Although digital platforms present transformative opportunities for overcoming these obstacles, empirical evidence on how they shape access for green enterprises in Nigeria is limited. This study therefore aimed to assess the impact of digital platform dynamics on the market access of green startups, anchored on Network effect theory, which posits that the value of platforms grows as user participation, engagement, and transactions expand. Employing a quantitative survey of 250 founders and managers, the study measured five proxies—number of active users, transaction volume, user growth rate, engagement metrics, and revenue per user against market access using multiple regression. Results revealed that number of active users (β = 0.21, p < 0.01), transaction volume (β = 0.17, p < 0.05), and engagement metrics (β = 0.23, p < 0.01) significantly enhanced market access, while user growth rate (β = 0.09, p > 0.05) and revenue per user (β = 0.07, p > 0.05) were not significant. Findings demonstrate that visibility, sustained interaction and transactional credibility drive market integration more than short-term monetization. The study recommends that green startups should emphasize community-building and user engagement, while policymakers, platform providers and investors must create enabling ecosystems that prioritize scale, trust and participation over immediate revenue. Description: Survey

Social Innovation and Gender Inclusion Among Retail Trading Enterprises in Lagos

Tue, 16 Sep 2025 00:00:00 GMT

Title: Social Innovation and Gender Inclusion Among Retail Trading Enterprises in Lagos Authors: DAUDA, Abdulwaheed; Ibrahim, F. Maaji; Atoyebi, K. Mayowa; Adamu, Firdausi Abstract: Across African urban economies, retail trading provides livelihoods for millions, particularly women, yet their overwhelming presence in market spaces does not translate into equitable empowerment or institutional recognition. In Lagos, women remain constrained by exclusion from decision-making, limited access to credit and systemic neglect, raising urgent questions about the mechanisms that can foster genuine inclusion. This study aimed to investigate how dimensions of social innovation co-creation, social need orientation, novelty, capacity building, and systemic change influence gender inclusion among retail trading enterprises in Lagos. Grounded in Institutional theory, the study employed a cross-sectional survey of 430 traders selected through a multi-stage sampling technique, using structured questionnaires validated through factor analysis and reliability checks. Multiple regression analysis at the 0.05 significance level revealed that only co-creation (β = 0.27, p < 0.001), capacity building (β = 0.22, p = 0.001), and systemic change (β = 0.19, p = 0.004) significantly influenced gender inclusion, while novelty and social need orientation were non-significant. The findings indicate that inclusion is primarily driven by participatory governance, skills enhancement, and institutional reforms rather than token social interventions or isolated innovations. The study concludes that women’s empowerment in Lagos retail trading requires institutional re-engineering rather than superficial responses, and recommends deliberate policy efforts to embed women in governance structures, strengthen capacity-building programs and sustain systemic reforms. Description: Empirical studies

SEARCH ENGINE OPTIMIZATION AND CONSUMER BUYING BEHAVIOUR OF AUTOMOBILE FIRMS IN MINNA METROPOLIS, NIGER STATE

Mon, 03 Nov 2025 00:00:00 GMT

Title: SEARCH ENGINE OPTIMIZATION AND CONSUMER BUYING BEHAVIOUR OF AUTOMOBILE FIRMS IN MINNA METROPOLIS, NIGER STATE Authors: Adeshina, N. Tosin; DAUDA, Abdulwaheed; Johnson, A.A; Ochepa, A.A; Onimisi, R.O Abstract: This research endeavors to examine the correlation between digital marketing strategies, specifically Search Engine Optimization (SEO), and customer buying behavior (CBB) within automobile enterprises operating in the Minna metropolis. A comprehensive multiple regression analysis was employed to assess the aggregate effect of Search Engine Optimization (SEO) on CBB. The findings indicated a statistically significant model (F = 35.473, df = 4/314, p < .001), demonstrating that the combination of strategies elucidates 31.1% of the variability in consumer buying behavior (R² = 0.311). The adjusted R² (0.302) affirms the robustness of predictive validity subsequent to the consideration of model complexity. The Durbin-Watson statistic (1.182) implies the absence of significant autocorrelation in the residuals, thereby reinforcing the model’s dependability. These results emphasize the considerable impact of integrated initiatives, particularly SEO, in influencing purchasing behaviors within Minna’s automotive industry. Consequently, it is recommended that firms prioritize cohesive digital marketing strategies to augment consumer engagement and stimulate sales. The study concludes that the strategic implementation of SEO significantly impacts consumer behavior by enhancing online visibility, fostering trust, and enabling informed purchasing decisions. Automobile companies in Minna metropolis are urged to emphasize these SEO strategies to improve market competitiveness and facilitate customer acquisition Description: Survey research