DSpace Collection: EBS

Job Satisfaction and Work Attitude in Bakery Enterprises: A Proposed Model

2026-07-05T15:43:54Z

Title: Job Satisfaction and Work Attitude in Bakery Enterprises: A Proposed Model Authors: Abdulazeez, Falilat Olubukola; Babayomi, Festus Aderopo; Ochepa, Abdulhafeez Abubakar; Abubakar, Ahmed Musa Abstract: Employee job satisfaction and attitude to work is of paramount importance in ensuring the wellbeing of any business venture. Organisations have however, invested highly on human resource development and management, towards achieving organisational success through satisfied employees. Despite this special efforts, there is still high record of job dissatisfaction and poor work attitude among employees. This study therefore, adopt a systematic review of relevant literature on the effect of employee job satisfaction on work attitude in bakery enterprises. Moreover, the study proposed to contribute to knowledge by advancing research in the area of job satisfaction and work attitude of employees, particularly among bakery enterprises. Literature revealed that work environment, work condition and remuneration, all influence employee’s work attitude in an organization. However, it was hypothesized that work environment, work condition and remuneration have no significant effects on employee’s work attitude among employees of bakery enterprises. Furthermore, a conceptual framework was proposed. The study however, recommends that empirical research be conducted to validate the predictive model developed in the study.

SOCIAL ENVIRONMENT AND ENTREPRENEURIAL INTENTION IN NIGERIA: A CRITICAL REVIEW

2026-07-05T15:13:29Z

Title: SOCIAL ENVIRONMENT AND ENTREPRENEURIAL INTENTION IN NIGERIA: A CRITICAL REVIEW Authors: Ochepa, Abdulhafeez Abubakar; Usman, Umar; Zinghry, Hassan Barau; Mallo, Josiah Mangai Abstract: With increasing awareness of the role of entrepreneurship as a key in a comprehensive economic development framework, researchers in recent years have focused attention on it with a view to discovering the factors that promote its development. Previous studies have discovered that the first major step in the promotion of entrepreneurship is the formation of the intention to be an entrepreneur. It has also been shown that entrepreneurial intention is influenced by environmental factors. Since most of the attention in previous studies had been given to environmental factors such as economic, political and psychological factors with little attention given to social environment, this study, therefore, examines the effects of social environment on entrepreneurial intention in Nigeria. The study is guided by three objectives which centered around the major components of social environment- education, family background and social network, and the effects that these components have on entrepreneurial intention. Adopting a critical review of literature methodology, the study hypothesized that, education, family background and social network of an individual, all play significant roles in the formation of entrepreneurial intention and should therefore be given adequate attentions in order to promote the formation of entrepreneurial behaviour needed for the economic growth in Nigeria. It is however, recommended that an empirical study be conducted to confirm the hypotheses stated in this study.

EFFECT OF WOMEN BUSINESS LEADERSHIP ON ECONOMIC DEVELOPMENT OF NORTHERN NIGERIA

2026-07-05T13:49:40Z

Title: EFFECT OF WOMEN BUSINESS LEADERSHIP ON ECONOMIC DEVELOPMENT OF NORTHERN NIGERIA Authors: Dauda, Abdulwaheed A.; Ochepa, Abdulhafeez Abubakar; Yakubu, Mustapha M. Abstract: Women entrepreneurship is synonymous to societal empowerment. The importance of women business leadership on economic growth is grossly underestimated by many despite the fact they create income and jobs, which can help people reduce poverty and gain socioeconomic and political power. However, women in Northern Nigeria despite the endemic poverty challenges have continued to transform the economic and social fabric of the region. This study therefore examines the impact of women business leadership of small and medium scale enterprises on economic development of Northern Nigeria. The researcher employed descriptive survey method and questionnaire was the major instrument of data collection. From a population of 3700 registered women business enterprises, a sample size of three hundred and twenty five (325) respondents was drawn using Taro Yamane’s technique at 5% error of tolerance and 95% level of confidence. Three research questions were posed and same was hypothesized to test their validity. The study utilizes simple regression to analyze the data. Findings revealed that women leadership ventures in Northern Nigeria contributes significantly towards the economic development of the region in the three dimensions of wealth creation, employment generation and poverty reduction. It is thus, recommended that an enabling environment be created by government at all levels in the component states of the region for women entrepreneurship to thrive and ensure job creation. Government at all levels should establish a supporting and favourable environment for women entrepreneurial leadership to thrive because of their population strength as this will ensure wealth creation thereby leading to economic development. This could be done by influencing lending terms of financial institutions in favour of women in business, relaxing socio-cultural barriers to women involvement in entrepreneurship and emplacing favourable tax practices.

SEARCH ENGINE OPTIMIZATION AND CONSUMER BUYING BEHAVIOUR OF AUTOMOBILE FIRMS IN MINNA METROPOLIS, NIGER STATE

2026-07-05T13:28:59Z

Title: SEARCH ENGINE OPTIMIZATION AND CONSUMER BUYING BEHAVIOUR OF AUTOMOBILE FIRMS IN MINNA METROPOLIS, NIGER STATE Authors: Adeshina, Nike Tosin; Dauda, Abdulwaheed; Ajiboye, Johnson Adegbenga; Ochepa, Abdulhafeez Abubakar; Onimisi, Rafatu Ozohu Abstract: This research endeavors to examine the correlation between digital marketing strategies, specifically Search Engine Optimization (SEO), and customer buying behavior (CBB) within automobile enterprises operating in the Minna metropolis. A comprehensive multiple regression analysis was employed to assess the aggregate effect of Search Engine Optimization (SEO) on CBB. The findings indicated a statistically significant model (F = 35.473, df = 4/314, p < .001), demonstrating that the combination of strategies elucidates 31.1% of the variability in consumer buying behavior (R² = 0.311). The adjusted R² (0.302) affirms the robustness of predictive validity subsequent to the consideration of model complexity. The Durbin-Watson statistic (1.182) implies the absence of significant autocorrelation in the residuals, thereby reinforcing the model’s dependability. These results emphasize the considerable impact of integrated initiatives, particularly SEO, in influencing purchasing behaviors within Minna’s automotive industry. Consequently, it is recommended that firms prioritize cohesive digital marketing strategies to augment consumer engagement and stimulate sales. The study concludes that the strategic implementation of SEO significantly impacts consumer behavior by enhancing online visibility, fostering trust, and enabling informed purchasing decisions. Automobile companies in Minna metropolis are urged to emphasize these SEO strategies to improve market competitiveness and facilitate customer acquisition.